Have you ever subscribed to a blog or website to receive updates regularly? If yes, what made you click subscribe? I’m pretty sure the top answer would be, their content is great.
But what exactly makes their content great? Do they offer a variety of topics? Or are they focused on just one? Do their article titles make you want to read more? Are their images and videos entertaining and compelling?
Most of the time, it would be a mix of all those. The better blogs and websites know that content is a key player to driving traffic to their online hub.
Now, don’t be scared of writing your first blog post. While good writing is a factor to creating great blog posts, there are other things you can consider to make your posts more engaging.
There’s five main things you need to do in order to start a blog. If you follow this information, you’ll have your own blog set up in no time.
- Choose a great blog platform
- Choose a web host for your blog
- Set up a blog on your own domain
- Design your new blog
Useful resource for blogging article that may help you avoid some of the growing pains when it comes to your first blog — enjoy!:
- No copy-catting. Stop trying to be like someone you admire and instead find out what unique offering you have.
- Tell the truth. Never lie, mislead, or “omit”. Trust is slowly earned and easily lost.
- Be awesome. There’s enough mediocrity out there. Stop adding to the noise, and do something outstanding.
- Give yourself grace. Be patient; it takes time to find your voice.
- Pick a theme. But realize readers will stick around for your voice, not your subject.
- Write for scanners. We live in a busy, distracted world. Don’t demand attention; earn it.
- Build an email list. If you ever want to sell or promote something, having people’s email addresses (and their permission to use them) is essential.
- Invest in a good web design. Bad design can get in the way of good content.
- Be generous. Give away more information, content, and ideas than you’re comfortable with. People will reward you. Link to others, but never let someone pay you to do so.
- Don’t give up. Bloggers who stick with it ultimately win.
- Write as often as possible. Constantly capture ideas and turn them into posts. A tool that may help is Evernote.
- Share your personal story and how it relates to the topic.
- Expect critics. A few people hating you is a sign you’re doing something right. Be prepared.
- Find ways to regularly get inspired. This is the only way you can inspire others. When you’re empty, fill yourself up. Don’t neglect this.
- Realize you can only create or react. At any give time, make sure you know which one you’re doing.
- Watch what experts do. Not just what they say.
When you blog about what you’re passionate about, several things happen:
- You’re more likely to put the time and effort into your blog to make it shine.
- You’re less likely to abandon your blog in the future.
- You’re less likely to run out of ideas.
- It shows through in your writing, and your readers can feel that. This, in turn, will lead to a larger following.
Okay, so following your passion would be great if you have an idea what your passion was. Below are Just a few questions to get you started include:
- What are your hobbies?
- How do you spend your free time?
- What is the one topic you could go on about for hours if your friends or family let you?
- What types of classes did you enjoy in high school or college?
- What do you enjoy reading and learning about?
- If you could do one thing the rest of your life regardless of salary, what would you do?
Here are the five most important things to be informed about.
- What your audience does on a day-to-day basis and how they do it. What tasks will they perform when they walk into the office each day? What kind of projects will they work on? How are their minds working?
- The greatest needs of your audience. What does your audience want? More to the point, how can you give it to them? Can you help them solve their problems by delivering helpful content?
- The biggest challenges in the industry. Are there current obstacles in the industry? Threats to success? Painful conundrums?
- Largest players in the industry and what they’re up to. Who are the existing thought leaders, big businesses, or authoritative writers?
- Latest trends in the industry. Are there current events that have an impact on the industry? Government regulations? Lawsuits? Algorithm updates?
Use real facts, numbers, and data.
If there’s something that brings industry colleagues together, it’s geeking out over shared inside information.
If I see that someone has decided to share a case study or example from their business, I’m all ears.
I try to do the same thing when I write.
People love that. Stats. Graphs. Data. Inside information. Yes.
You’re dealing with professionals. They know the industry. They don’t want surface pablum. They want in-depth information.
Share real-life examples.
In a point above, I suggested that you tell stories. An entire blog post can be a great story opportunity.
But every blog post can have real-life examples within it. These are mini stories. More stories, Already in the post, Adds layers a depth to your blogs.
Hopefully, these illustrations have made this article more interesting. When you write “let me illustrate this,” or “here’s an example,” you’re creating points of interest that your readers will love.
Enjoy My Blogging 101 With Tips article
A Few Types of Blogs to Try
Marketers have a love/hate relationship with listicles.
They’re among the most popular articles online, used by Buzzfeed, defended by the NY Times, and even discussed at the SXSW tech conference.
Some people think listicles lack quality. And that could be true for some of them. Listicles, like any form of content marketing, have their pros and cons.
People generally hate reading instruction manuals. When was the last time you snuggled up with a glass of wine and the instruction manual to your TV or appliance?
How do people figure out how to do stuff?
They Google it.
WikiHow became insanely popular based on how-to articles alone.
Politics are popular during every election year. Whether national or local, find a political topic to discuss, and join this conversation.
Politics can be dicey, however. People tend to get really polarized around political topics, so be prepared to handle some controversy.
I do not do politics at Keywebco or any of its network sites.
A great way to draw interest in a blog while rewarding readers is by holding a contest.
Contests once got a bad rap as being scammy or cheap, but they are on their way back as a valuable traffic-driving technique.
Both Lifehacker and Lifehack rose to prominence by featuring valuable advice to readers on just about every subject.
Life advice, regardless of the subject matter, is a valued commodity.
People want to do more faster and are always on the lookout for tools, technology, or tips to help them get more done. Productivity tips are the bread and butter of many online blogs.
While personal stories may not be the keyword-filled anchor pieces you want, they’re still valuable additions to any blog.
Through sharing personal stories, you give readers a chance to relate to your business on a personal level, which helps build brand affinity.
Recipes are a great way to draw traffic to your blog.
There’s always a new diet fad, e.g., today’s Whole30 is yesterday’s Atkins, so there’s always new recipes to be discovered.
The best way to set yourself apart from the ocean of bloggers is to gain insight from industry experts.
Before you can convince someone that you know the advanced stuff, start with 101 beginner guides.
Subject matter experts, on the other hand, are always seeking out the most credible ultimate guides for their areas of expertise.
The term “ultimate guide,” however, is a bit overused. You can use some alternate terms if you want, such as these from Business Casual Copywriting:
Last Guide to ____ You’ll Ever Need
If you’re an expert on something, creating an ultimate guide is an ultimately awesome way to grow a blog.
Not only are product reviews a trusted resource online that will draw traffic, but they are also a revenue stream for bloggers.
If you want to monetize your blog instantly, this is a smart move.
By linking to product pages through affiliate links like Amazon Affiliates, you can monetize a blog almost entirely on product reviews. Make sure you go niche, since this provides the greatest platform for credibility and expertise.
A great way to get media attention is to report on any type of sourced news. Long before the Internet, newspapers ruled the roost, and sourced news is still appreciated by news junkies.
With the right type of curation, selection, and commentary, this is a niche you can dominate.
History lessons are a great way to fill a blog with useful information.
Long-time bloggers often get caught up on current events, so occasional forays into history help create consistent content.
There will always be a place for humor in this world.
Posts that make people laugh get shared on social networks. There’s a reason why Buzzfeed, The Onion, Clickhole, and BoredPanda are among the world’s most popular websites.
Popular topics come and go. You might pick a technique today only to find it went into disfavor the next day. That’s part of the excitement and drama of blogging. You’ll deal with it, pick up your traffic, and move on.
Responding to readers makes you a real person having a real conversation and allows you to address individual concerns to prove you care.
You must be able to be identified by and with your readers, not just what you write about but “Who You Are” must come through.