Facebook is the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
First Create a Facebook Page
It’s critical to create a Facebook page — not a Facebook profile. A profile is a personal Facebook account that’s for sharing personal information and photos. Pages are public profiles that let businesses and public figures connect with fans. Users just have to like a page to start seeing updates from the page on their News Feed.
Keywebco has many Facebook business pages
Create a Page
To create a Facebook business page, you must have a personal profile and follow Facebook’s on-screen instructions. When creating your page, Facebook will ask you some questions, such as a category to describe your page, business name, address and phone number. You’ll also have the option to upload profile and cover photos.
It’s important to include all the information you can so your customers recognize your page and can find the information they’re looking for.
There are multiple sections you can feature on your Facebook page, but not every section will be a fit for your business. Here are the sections you can add.
About: The About section is one of the most important parts of your Facebook page. It should be filled out with your address, business details, contact information, hours and website URL. Many people go online to find specific information about a business; don’t let your potential customers down by keeping this page blank.
Community: The Community page is where posts, photos and videos from customers show up. Customers can also check in to your store here. This is a great area for your audience to interact and learn more about your company.
Events: You can create event pages and promote upcoming events in this section. Once you create an event on Facebook, you can invite people and share specific information about it all in one place.
Home: This section is where all your updates and posts live. This is also the first page users see when they visit your page.
Info and Ads: This section is designed to add transparency to your page. It shows your followers any Facebook ads you’re currently running.
Offers: You can post discounts or deals from this section. This is an easy way to encourage people to come to your Facebook page. Tell customers to like your page and find a deal on it.
Photos: The Photos tab features your photo albums you’ve posted on your timeline.
Posts: This section shows all your posts, including timeline photos and updates.
Reviews: On the left-hand side of your page, you’ll likely see a list of tabs, such as Home, Services and Reviews. Under the Reviews tab, customers can write a review and indicate if they would recommend your business. Ratings show up at the top of your page. While you can hide the Reviews tab, it can provide valuable feedback to you and your followers. Reviews help verify your business and make it easy for customers to recommend your product.
Services: You can showcase your services on this page. You can add a photo of the service, its name, pricing, description and duration.
Shop: You can add your inventory on this page, and users can buy your products directly from Facebook. Your sales are sent to your bank account.
Tips for using your Facebook page
Once you’ve created your business’s Facebook page, the real challenge begins. You should regularly create content and engage with followers. Here’s how to use it to market your products and services.
- Remember to check and respond to messages.
With Facebook Messenger, you can reply to your customers as your business. Your inbox is located at the top of your page when you’re signed in as a page admin.
Facebook Messenger is an important customer service tool, and customers expect you to use it. In fact, Facebook tracks the response rates and times of brand pages so customers know how quickly they can expect an answer. Facebook Messenger is attractive to customers because they expect a fast response, and many people are more comfortable live chatting than calling.
Be personable, not just selling things
Though you’ve created a business Facebook page to gain more customers, your audience won’t respond well if you’re only trying to sell them your product or service with every post. Try to be personable in your Facebook posts. Help your audience feel comfortable with you by sharing more than marketing content.
Add a Facebook “Like” button — wherever possible.
You don’t need to be a coding wiz to embed a button on your website. Chances are, the person visiting your website is one of the 864 million who are already logged into Facebook that day, and may be inclined to click a like button, earning you a fuss-free fan.
Share relevant content from other sources.
It can be time-consuming to create and share only original content. You can save time and effort by curating and sharing relevant content from other sources that your audience would also be interested in. Networking with these other sources might benefit you in other ways as well. For example, some of these sources might share your content in return, which can help you connect with a wider audience.
Create Facebook videos.
If you’re scrolling through your Facebook timeline, you might notice a lot of videos. That’s because videos do great on the platform. One way to create Facebook videos is through Facebook Live, which allows you to broadcast to a large audience for free.
Find businesses with complimentary offerings to yours — for example, a dog walker could form an alliance with a grooming service. Find businesses with the same amount of likes and approach them with an offer to cross promote your businesses, whether it be a joint offer, a competition or a mention. It’s the easiest way to double your following.
Facebook Promoted Posts
Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.
Promoted Posts are easy to set up — just click the button beneath any of your page posts.
While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.
Analyze your advertising efforts.
Through the admin panel of your page, or the Adverts Create Tool, you can orchestrate simultaneous marketing campaigns on your budget. The benefit of Facebook advertising initiatives is that it tracks your customers’ responses in real figures. Examine what works and engineer your efforts according to that response.
Create an app.
More than 19 million people routinely access Facebook through mobile devices and apps are growing in popularity. Small businesses are now able to customize their own app online for a small fee, or outsource it.
Keywebco has several Apps and Micro-sites
Be a source.
Content marketing is experiencing a boom, with 86 percent of business-to-business marketers adopting it to promote businesses. Publishing factual and engaging articles via your Facebook Page will position your brand as a source of information, securing a following. Experts suggest posting content five times a day, so you’re “on the mind” of your fans.l
Link to your personal profile.
We all know the feeling of dread when a friend requests a “Like” for their new business venture (which seldom yields a good response). Instead, every employee should link your business page to their personal profile under the “Work and Education” section. Repost content from your page on your wall to attract likes.