I get asked all the time what hashtags should I use? That’s actually a bit of a loaded question because you do not use the same hashtags on every network. Also if you’re like me and you do multiple posting on multiple networks simultaneously through automation for sharing software you have to be aware of what those hashtags will cause on each place you share them.
If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any.
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account!
Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it.
Below you will find a basic outline of the number of hashtags you should have on most major sites.
How to use hashtags on every social network
Now let us break down exactly how you can use hashtags effectively on the biggest social networks.
Those networks are:
- Twitter hashtags
- Instagram hashtags
- Facebook hashtags
- LinkedIn hashtags
Below we’ve included a breakdown on best practices for each social platform—as well as the optimal number of hashtag you should include in each post.
Let’s get started.
How to use Twitter hashtags
Optimal number of hashtags: 1 – 2
It’s no surprise that Twitter is a great platform to utilize hashtags considering that’s where the trend originated from.
Users can use the search function to look at the top posts surrounding a specific hashtag and get involved in the latest trends. That makes it a powerful tool for your social media strategy.
As long as your profile is public, you can use hashtags to extend your brand’s reach. Any tweet that includes a hashtag is visible to people looking through that hashtag’s stream—even to people who don’t follow you.
Remember: Make sure your hashtag is relevant to your messaging. You don’t want to jump on a trending hashtag just to push your brand. That’s an easy way to get users to hate you.
How to use Instagram hashtags
Optimal number of hashtags: 9 – 15
For the past few years, casual users and digital marketers alike have been treated to some massive upgrades from Instagram.
Not only can you now follow hashtags you like and even use them in Instagram Stories, you can now leverage Instagram’s robust dashboard to look at the analytics of each of your posts.
One key differentiator from Instagram hashtag usage and other social media platforms is the number of hashtags you can use with Instagram. Whereas platforms like Twitter tend to favor a low amount of hashtags, Instagram posts with more hashtags get more engagement.
Of course, you can’t just use any hashtag you feel like. Use only ones that are relevant to the content you’re promoting. This is especially crucial since users can now report your account if you keep using irrelevant hashtags.
How to use Facebook hashtags
Optimal number of hashtags: 1 – 2
Like Twitter, you’re going to want to keep the number of hashtags to a minimum.
Unlike Twitter, most Facebook profiles are private. In fact, the majority of Twitter accounts are made public (only 12 percent of accounts are protected), while the majority of Facebook accounts are private (28 percent are completely public).
What does this mean? Well, since most people aren’t sharing their profiles publicly, your ability to extend your reach is much lower. After all, if people can’t get involved with the conversation with hashtags, how are you going to be able to reach them?
Luckily, you can use Facebook to promote campaigns across multiple platforms. That means your brand can promote something like a contest or other campaign that you’re running somewhere else. By leveraging the same platform across every brand, you can increase awareness.
Pro Tip: You can easily monitor your hashtags on Facebook by using the URL facebook.com/hashtag/_____. Include the keyword you want to search at the end.
How to use LinkedIn hashtags
Optimal number of hashtags: 1 – 2
Hashtags are a very recent addition on LinkedIn—and its usage differs a little from other social platforms.
Like Twitter or Instagram, users are able to search and follow for different keywords using the hashtags. That means using them in your posts and articles gives you a greater chance of being discovered by LinkedIn users following that keyword.
And it’s simple: Whenever you write an update or article, just add the hashtag using the # symbol as you would other social platforms.
Since LinkedIn is a primarily for a business, though, you’re going to want to keep your hashtags much more straightforward and professional. That means leaving the memes and trends such as #CareerEndingTwitterTyposfor Twitter.
So, to wrap it up: Using hashtags will allow you to make an impression on a wide social media audience. Make sure you’re sharing the best content, and making the right impression.
Every post you create can be accompanied by an Instagram captionand a few hashtags (up to 30), and these hashtags help in the process of content discovery.
Here are some examples of automated generated hashtags that are quite often used on Instagram which has the highest number of hashtags.
#fashion #style #stylish #love #StatStory #cute #photooftheday #nails #hair #beauty #beautiful #instagood #pretty #swag #pink
Shoes ( sneakers )
#shoes #shoe #kicks #StatStory #instashoes #instakicks #sneakers #sneaker #sneakerhead #sneakerheads #solecollector #soleonfire #nicekicks #igsneakercommunity #sneakerfreak
My Business Name Keywebco ( just to see what comes up )
Guess what it got it right I use these often
#keywebco #ebay #soldsnetwork #app #shopping #toys #pets #StatStory #ecomtips #blog #solds #cat #dress #cats #bluetooth
Example of Hashtag Generator
generate relevent and similar hashtags for Instagram & Twitter
To generate relevent hashtags, simply enter a keyword and hit enter. We will then display a list of top 30 hashtags related to your keyword.
Knowing which hashtags to use and how to implement them is nice. But unless you’re tracking your efforts, you’ll have no idea what’s working and what’s not.
You need to know which hashtags are your top performers so you can build around them. It takes time to pull everything together. So let’s go ahead and refresh.
Here’s Tips I have learned:
- Using Hashtags for Instagram makes your content more discoverable.
- You don’t need to use 30 hashtags in every post.
- Study your competitors and top influencers to find the best hashtags.
- Make sure your hashtags are relevant.
- Use trending hashtags and tie them back to your company.
- Get familiar with Instagram lingo and evergreen hashtags. Make adding them a habit.
- Measure the performance of your posts and most engaged hashtags.
Using the tips and strategies you’ve learned here, you’ll be well on your way to growing your audience
If you are uncertain of the best ways to use hashtags with your Instagram posts, check out this guide I use Ultimate Guide to Using Hashtags to Grow Your Followers on Instagram.
Add Clickable Hashtags to Your Instagram Bio
What’s so great about this feature is that it makes your bio even more functional — you can use hashtags for everything from promoting your Instagram community to highlighting your branded content and announcing your Instagram campaigns.
All you have to do is include a “#” before any word in your bio and it will automatically become a clickable link that leads visitors to that hashtag.
Design your hashtags to stick and they will become an important addition to your arsenal of powerful and effective marketing tools.