Instagram Tips And Tricks For Success


Instagram is hands-down one of the most popular social media networks. There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.

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Optimize your bio

Businesses often obsess over their photos and captions so much that they forget about one of the most important pieces of their Instagram profile.

Your Instagram bio represents some seriously valuable real estate. From funneling visitors to your promotions to serving as a call to action, there’s a ton that brands can do in just a few words.

Here’s a quick checklist of what you can include in your bio regardless of what your business might be:

  • A branded hashtag to encourage tagging and sharing
  • A slogan or brief description that speaks to your brand voice
  • An Instagram-specific relevant bio link pointing to your homepage or a promotion (hint: you can use a URL tracker like Bitly to further assess your Instagram traffic)

Include a call-to-action in your captions

Much like your bio, there’s much more to any given Instagram caption than meets the eye.

Rather than post passively, captions serve as an opportunity to not only show off your creative side but also encourage engagement.

Here are some examples of how you can drive fans and followers to take action via captions:

  • Asking questions
  • Encourage sharing via hashtags and regrams
  • Publish “tag-a-friend” posts that encourage conversations between users
  • Point people to your bio link

Playful captions like this one from Terrapin do double-duty of encouraging action and putting the brand’s personality on display.


1. Pick a theme and stay consistent. 

2. Keep your posting schedule consistent.

3. Use well thought out hashtags.

4. Use Instagram’s geotagging feature.

5. Post at optimal times for your audience.

6. Make your content pleasing and shareable.

7. Watermark all original content. 

8. Tag larger relevant accounts in your photos.

While the app alone may be enough to get you started, using the right tools can really ramp up your results. For those who want to take their Instagram marketing to the next level, consider the following: 

1. Piqora

Piqora lets you know exactly which images get the most likes and comments so you can constantly be improving on your content strategy. Piqora also provides unique hashtag analytics, giving you important insights into which individual users are using certain hashtags, and how influential those users are. This is a great feature for finding and following influencers in your niche.

2. Word Dream

This is another graphic app that’s easier than easy to use. Simply plug in the text you want, and watch as the app creates a stunning graphic you can download and share on social media. 

3. Repost

Repost lets you easily repost photos on Instagram while giving credit to the original poster. It also lets you see which photos and users are getting the most reposts, as well as allowing you to search for relevant users, tags and contests. Available on both iOS and Android.

4. Tapshop

Owned by Piqora (see above), Tapshop lets you turn your Instagram into an online shopping portal.

5. Crowdfire 

This is the one Keywebco uses the most. Have you ever noticed your follower count going down, and wanted to know exactly who has unfollowed you? Crowdfire gives you an easy way to find inactive followers and unfollower, find new users to follow and keep track of how your social media updates impact your follow / unfollower numbers.

6. Schedugram

With Schedugram, you can now post to Instagram from your computer. It lets you easily schedule and manage your Instagram posts via a single or bulk upload so you can plan ahead. Have more than one account? Schedugram also lets you manage and post to multiple accounts all from the same dashboard.

7. Iconosquare

This tool also allows you to easily see who your friends are following, and to see what content is currently getting the most likes and comments via the Popular tab. It also gives you access to a whole host of unique analytics, like love rate, talk rate, and post-distribution.

8. Diptic

Diptic actually has a couple of features that set it apart from others, as animated photo collages and video collaging that you can put to music. Unfortunately, the full range of this app's functionality is only available for iOS, but they do have an Android app.

9. Tagboard

Tagboard allows you to search and follow hashtags to see content that is being shared. It’s a great way to find popular social media posts you can share with your audience. Plus, it also offers a content aggregation feature for events, websites, etc.

Produce more video content

Although Stories might be king in terms of content, videos aren’t far behind.

The need to produce video is universal among all social networks and Instagram is no exception.

The good news? Doing so is easier than ever thanks to the slew of Instagram apps out there that serve as your pocket studio.

Native apps such as Boomerang and Hyperlapse allow for straightforward video editing. In fact, even big brands like Krispy Kreme rely on bite-sized Boomerang videos as part of their feed.

Promote your presence beyond Instagram

Do your customers and existing social followers actually know that you’re on Instagram?

Seems like a no-brainer, but you might be surprised how many brands squander their off-platform promotion.

For example, you can totally make occasional references to your Instagram on other networks such as Facebook and Twitter.

As far as your website goes, social media buttons and embedding your feeds on your homepage are a good start.

And if you have an email list, likewise include social buttons and regularly make reference to your Instagram presence. Check out how MeUndies published an entire email campaign centered around their Instagram and branded hashtag.

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