Making money from your website isn’t a myth or some magic formula. It’s able to be done by most anyone.
You can even turn it from a part-time, hobby blog or website into an income-generating asset is fairly common with a bit of luck and some hard work.
At the least, you should be able to make enough to cover your basic expenses for a domain and hosting. If done well you might even be able to replace your current income.
Keep in mind that the strategies listed below range from easy and passive, to the ones which require a lot of on-going work. You need to make sure you pick something that suits your site and preferences).
The Most Common Ways to Make Money with Your Website:
Making money from your website isn’t easy. These tips are probably your best bet to get going on your blog or website.
Affiliate Marketing and affiliate links. Affiliate marketing is one of the most popular (not to mention quickest) ways to make money from your website or blog.
Start by finding a product you like and would recommend. Then on your website, you endorse the product and promote it to your website visitors and email subscribers. If the product or service resonates with these people, they’ll click on your affiliate link, purchase the product, you get a % of the sale price.
The commission might be anywhere from 30% of the product or service price, up to as high as 70%. For example, if the split is 50% and you promote an e-book that costs $100, you’ll get $50 for simply referring the buyer. Pretty sweet deal for just selling an item you do not own.
Clickbank – high percentage payouts, but there’s a lack of GOOD products to promote.
Pay Per Click Advertising (Google Adsense) AdWords are the advertisements that show up on the top of Google search result pages.
AdSense is the reverse, allowing publishers (which includes bloggers and other website owners like yourself) to tap into Google’s immense advertising network so that other advertisers can run ads on their website.
The best part about this system is how simple everything is.
Once you sign up, Google will place a simple code on your website that will identify the content of your site and start displaying relevant advertisements. For example, if your site is about pets (dogs & cats), Google AdSense will start showing your visitors ads for cat food, dog training and more.
You get paid each time someone clicks on the ad. (Yes, it’s really that easy!) Your cut might be anywhere from $0.50 to $5 per click. When your site has enough traffic, you can make hundreds (if not thousands of dollars) each month.
Apply for AdSense – Before applying, make sure you keep up with their latest Terms Of Service. Google has very strict rules, so it’s hard to get (and stay) approved.
Sell Ad Space Incorporating Google’s AdSense on your website is just one way to make money from online advertisements.
Another way is to simply sell your own ad space directly to companies looking to sponsor different blogs. You can come up with a price for each space, for example: “Sidebar banner ads will cost $xxx per month”.
You can get paid depending on how many visitors you get. Typically it’s quoted as a dollar amount per one thousand impressions (or CPM). You might see it as $5 CPM. If the website gets 100,000 visits a month, that ad price translates into $500 bucks.
The good thing about this approach is that if your site gets a ton of traffic from different sources, your simple banner ad pricing can go up to as high as $5000 per month! The obvious downside is that if your site doesn’t get a lot of traffic, you can’t expect to earn much either.
The other common method when selling ad space directly from your website is a simple direct price. You simply name a price which is based on what you think it’s worth, relative to what the competition might be charging. Get paid upfront at the beginning of each month. This pricing is also generally a simple flat fee, not tied to a Cost Per Click like AdSense.
Where can I let others know that my website is selling ad space?
BuySellAds – The most popular environment to let everybody know you’re selling ad space.
Sell Your Own Digital Product like an Ebook for Example. You have the potential to make the most money on a per sale basis when you can sell your own directly.
That’s because there’s no middle-man or person in between you and the buyer that’s taking a ‘cut’ from the money earned.
This approach seems fairly straightforward because you can simply sell these products directly through your website and get paid immediately. Unfortunately, it’s not that simple in reality.
Guide to Selling E-books:
- Check this article guiding you through selling e-books on your website
- Here’s another resource on how to create an e-book, no matter what your budget is
- Check this case study showing how to make money from selling e-books
Creating good products that are well made and polished require a ton of time and additional resources such as design, content. There’s a lot of ‘hidden costs’ in both time spent and the contractors to collaborate with. Selling your own products on your site also brings up problematic issues like payment gateways, shipping, and taxes.
Create an eCommerce store. This is one of the most frequently used methods of monetizing a website. It implies putting in place an online store, where users can come and order the products they like. The idea of an e-shop is not new. However, it’s a profitable income source, depending on how much you manage to distinguish the e-shop from your competitors in the online market.
- Bigger websites can earn well over $10,000 per month.
- The average conversion rate for an e-commerce business might be of 2%. This means that for every 100 people who visit your store you can expect 2 people to make an order. The average order value for small e-commerce stores might be $45.
- Self-hosted e-commerce solution
- Complete solution including stock management, payment methods integration
- Support system
Budget: minimum $500 to set up the online store. The costs could range from $5 thousand to more than $5 million, depending on the e-commerce website you want to build
Estimated time for profitability: about 6 months for the e-commerce website to grow
Growth and marketing methods: E-commerce SEO / Product Marketing / Pricing / Community Gathering / Social Media Marketing
Must have skills:
- Selling skills
- PPC skills
- Content writing (product descriptions)
- Organizational skills
- Product management
Most importantly you’ll also need a well designed, persuasive landing page to make sure your product has a strong conversion rate.
Accept Donations from visitors If you don’t have a ton of monthly visits, but you do have a strong, engaged community? Simply ask your readers to donate! Keywebco uses eCom Tips Podcasts that accepts donations.
Accepting one-off donations isn’t a fast road to wealth, but it can help you cover expenses in the short-term if people like what you have to say and want to support your journey. For keywebco, the funding is to buy better software for our blogs and voice software.
PayPal offers little donation buttons that only take about ten minutes to add to your website, offering you a quick way to recoup what you might be spending on a good web hosting, new product creation, research, and all of the other costs to maintain a healthy, active blog.
For example, the web. archive. org makes a lot of money from donations (most likely due to their millions of visitors per month).
Creating an online video course might prove successful as a website monetization method. You should start from the premise that everything is teachable, so you can use your expertise and knowledge in a particular area to teach others how to start getting involved in that area. In exchange for a sum you set up, people will be glad to come and subscribe to your online courses.
Guide to creating online video courses:
- Read this article on how to create an online video course that’ll bring you money
- Check this for more in-depth advice on creating online video courses
Accept sponsored posts & articles (use the no-follow tag) One of the common ways to make more money from your website means getting those visitor numbers UP.
Once you’ve done the hard work of building steady traffic to your site with an engaged community, there are a few different ways to monetize your hard work.
Often companies go out of their way to look for blogs that will feature their sponsored content. ‘Native advertising‘ like this works well because it lines up with your site’s primary content and it comes across as relevant and transparent.
You can also review the products from a company in an ‘advertorial’ that’s part content, part advertisement. For example, if your website is all about the latest iOS games for iPhones and iPads, the creator of one of those ads would love to have you review and feature their app to your fans.
When done right, this can create a win/win scenario. However done poorly, with irrelevant or inauthentic site content, it can erode all of the reader’s goodwill you’ve worked so hard to create in the first place.
Generate ‘leads’ for other companies Businesses thrive on new leads coming in their door to inquire about their products or services.
It’s no surprise that they’re always on the lookout, searching for creative ways to find new sources of leads to help them grow.
For example: Let’s say you have a website about teaching SEO skills. Your reader’s information (like their email address or phone number) would be of great value to different online schools who’re looking to sell their SEO courses to eager, proactive students and businesses.
A lead generation model is a viable option for monetizing a website. Through content in your website, you should attract users that can be registered as qualified leads that a company will use to turn into customers/clients. It is very important that the leads should be qualified, for you to get paid for bringing them to that company. The payment models are either pay per lead or pay per call.
Guide to generating and selling leads:
- Check this source to see how the system of generating and selling leads functions
- Find out more about the system, by reading this
Basically, you’re playing the matchmaker by introducing two parties who can benefit one another. While it’s similar to how affiliate marketing works, in this case, it doesn’t actually matter if your reader ends up purchasing their product or not. They’re just looking for an introduction at this point.
Build an ‘Email List’ Spend any amount of time reading blog growth tips, and you’re sure to come across people saying “the money’s in the list“.
They’re referring to your email list, which comprises your most loyal readers. The objective is to convert as many strangers who visit your site for the first time into passionate followers who want to stay up-to-date on your latest work or content.
Admittedly this is a long term strategy (and you definitely won’t get rich overnight). But it’s one of the best, long-term methods to profitably growing your blog into a full-fledged, money-making enterprise.
Never lose sight of creating relationships with your followers. Offering great information or free help is a perfect way to start. Spamming people with unsolicited offers is one of the fastest ways to abuse the reader’s trust and sabotage your long-term goals.
Set up an e-commerce site. Note hard work is required and study. Websites don’t just have to be about content. They can be centered around tools or products on an online store.
There are literally hundreds of thousands of eCommerce websites or online stores. Make sure that yours is filling a unique niche, with a detailed strategy and the latest marketing techniques to stand out from the crowd.
Flip Your Websites (Create -> Sell -> Reinvest) Believe it or not, there’s almost always a market out there for your website.
That means if you’ve built up a following (or possibly even sold a few products or included advertising on your site), you might be able to sell it to someone else and make a quick buck.
To be honest, I typically don’t suggest people plan on flipping their website or blog. I think it is much better-creating something for the long term).
You can’t deny how lucrative it can be. For example, if your website is making $500 per/month through selling ad space, you might be able to sell the site for $5,000 – $10,000 (which is about 12x – 22x monthly income).
Another interesting option is to sell ready-made sites, These are MUCH cheaper, but there’s still some money to be made.
we’re still only just scratching the surface of the ways to make money online.
Below are a few more things you can try.
Set up “infolinks” – Infolinks is a great alternative to AdSense advertisements, that are very easy to set up. The downside is that they aren’t high in converting, and the payouts (on a per click basis) are also quite small. FYI this is what my sites have.
Use monetization widgets These are also very similar to Google Adsense, so they’re worth trying out as an alternative.
Set up RSS feeds to other sites and incoming Feeds.
Another option to monetize your website is to offer consulting services. This is a good idea if you want to put your strengths at value and offer to consult to different companies, in exchange for money. A short presentation of yourself will instill trust and build your credibility as a consultant who’s worth paying.
Guide to offering consulting services:
- Read this article on how to turn your strengths into valuable consulting services
How does a website make money? This is a very common question I hear people ask. It isn’t always obvious how a website is monetizing their efforts. However, it’s important to understand the different money making strategies for your website so you don't waste hundreds of hours working then get nothing!
In this video, I’m going to touch on 5 practical models for making money off your website as well as discuss some of the pros and cons of each.
But first, let’s discuss why you want to start a website to make money. Extremely low Startup costs Nowadays you can start a business from scratch for less than $100 upfront when done online. Try doing that with a brick-n-mortar business... Open 24 hours a day and all around the world Your online business is visible to anyone around the world at all times of the day.
You can now make money from anywhere on this planet and do so while you sleep. It can be automated! Most parts of an online business can now be automated without having much technical knowledge. This allows people to create systems that essentially run themselves. Know how to set these systems up, and you just created yourself a money machine.