Organic search is traffic generated from free search engine results. Anytime someone clicks a non-ad link to your website from a search engine like Google, Bing, or Yahoo, it’s categorized as an Organic Search visit in Google Analytics.
• Organic Search is usually the most common source of traffic to a website, and most of that traffic comes from Google.
• Typically over half of those searches are conducted on mobile devices.
• Organic Search is vital to your website’s visibility online.
Here’s how you can get more traffic from searches on Google, Bing, and Yahoo:
CREATE QUALITY CONTENT
Let’s get this one out of the way first: your content must be quality. Quality content provides immediate value to the reader. And value could mean knowledge, entertainment, or inspiration.
There’s not a set formula for quality content. You have to provide the value. But here are some key characteristics:
• Unique & Original • Relatable
• Well Organized
• Easy to Consume
• Provides Insight
Listen to your target audience. If they are commenting, sharing, and liking content on social media, you know they find value. And when there’s value, there’s trust in your business.
While it’s true that your audience likely has a shorter attention span, the best performing content is long-form.
BOOST WEBSITE TRAFFIC: ORGANIC
According to Neil Patel, Google, A Moz/BuzzSumo study, HubSpot, and Search Engine Watch, longer content that provides value and satisfies the reader is more effective.
The data is clear. Long-form content gets shared more...
...and gets more organic traffic.
Think about the questions your audience has or problems they want to solve as a starting point for content ideas.
Then, take detailed, deep dives into solving those problems for your audience. Create in-depth blog posts with photos, diagrams, and charts. Shoot for 3,000 words or more.
FORMATTING IS IMPERATIVE
Your audience wants information quickly.
They’ll get lost in 3,000 words of 6-sentence paragraphs, formatting will help keep their focus on your content’s value.
Try these formatting hacks:
• Subheadings – help identify the main points of each section and leads readers through the content.
• Short sentences – make your sentences short and sweet. Keep it shorter than 10 words when you can.
• Short paragraphs – forget what your English teacher taught you. Whitespace helps your reader’s eye focus on the screen; 1-3 sentence paragraphs are perfect.
• Lists – use bulleted or numbered lists as often as it makes sense.
• Bold & italics – use bold and italics to highlight key terms and add emphasis to make
your points clear. Stay away from underlining words. This typically signals a link.
• Edit, edit, edit – remove all unnecessary (“fluff”) content. Your readers won’t return if you waste their time.
APPLY SEO BEST PRACTICES
Anyone can easily do basic Search Engine Optimization (SEO). It can get very technical, very quickly ... but don’t worry.
The concept of SEO is to give Google (or any other search engine) confidence in your content.
Google’s confidence comes from 2 major areas:
1. Relevance of content
2. Content value
Google understands what your content is about by automatically “reading” every web page on your site and looking for clues.
Those clues are things like:
• Title tag
• H1 and H2 tags
• Words used in the body content
• Image tags
• Image file names
This step-by-step guide to increasing your search rankings teaches you how to use those clues to increase Google’s confidence. Give it a try.
The second half of SEO is helping Google know how valuable your content is.
Google uses clues to understand value as well. Value clues include:
• Links from other websites called backlinks
• Click through rates from search results pages
• The bounce rate of the number of people who leave your site
• Time reader spends on your website
• Social sharing
Backlinks are generally regarded as the strongest value clues for Google.
Learn how to get quality backlinks in our article on increasing your search ranking
GET MORE VISITS FROM SOCIAL MEDIA
Social Media is another great channel to gain traffic to your website. The purpose of social media should always be strategic... don’t just post on social media to “have a presence.”
For many businesses, social media can be a platform to generate blog traffic, business leads, and, ultimately, sales.
The key to social media is to provide value more than asking for things.
With that broad guideline in mind, here are 4 ways to generate traffic from your social media platforms.
SHARE YOUR BLOG POSTS
If you’re following this guide, you’re creating some amazing content for your audience. You need to share that content to get eyeballs on it.
Don’t just share your content once, either.
Your content won’t be time-sensitive, so share your new posts 3–5 times in the week after you publish. Come back and share it again a few weeks later, too.
We call this type of content “evergreen content,” because you can keep sharing it and providing value indefinitely.
Sharing your content on social media is also a great way to learn what your audience likes. Which leads us to the next point ...
RESPOND TO COMMENTS AND SHARES
Engaging with your fans is a great way to build your brand. Continue the discussion. Ask to follow- up questions. Share insights. Say thanks.
A thoughtful response to a comment or gratitude for a share goes a long way to building trust with your readers.
Don’t stop. Keep publishing content on a regular basis to keep your audience engaged and informed.
If you’re infrequent with your posts, your readers may lose confidence in your authority.
You’ll find the right frequency for your bandwidth but shoot for at least once a week. Some experts will even argue for publishing new content 5+ times a week.
CREATE A CONTENT CALENDAR
A content calendar is the best way to publish content consistently.
To create a content calendar:
1. Brainstorm ideas (including keyword research)
2. Make a list of topics
3. Assign a writer for each
4. Assign a date for each
5. Start writing
One of the best content calendars we’ve used is called Co-Schedule. It’s a paid service, but it is well worth it for serious content creators.
Co-Schedule integrates with WordPress, every major social media platform (even Instagram and Pinterest), Evernote, Google Docs, and has a litany of slick productivity features.
Or if you want to save money, use a free option like Google Sheets.
SOCIAL MEDIA SITE & TIPS
Provide an easy way for users to share your website’s information by using a LinkedIn Plugin on your website. When visitors are able to simply click your InShare button, they’re a lot more likely to promote your website on LinkedIn.
By making it convenient for site visitors to share information about your website, you’ll get a lot more links and traffic.
There are dozens of social media networks out there. Take advantage of them! Social media sites have made it very easy for many people to quickly share a lot of information - including information about the companies and products they like best. By utilizing social sites to the fullest extent, you can generate a lot of interest in your company and your website. Create interesting content, post often, share others’ posts often and see how much traffic you can drive to your site.
The best way to take advantage of LinkedIn is by being active in groups. You can either create a group (maybe about your website niche) or engage in an existing one to spread the word about your site. If you’ve written a blog post about one of the topics being discussed, add a link! LinkedIn also has a question and answer area
where you can do the same thing. Furthermore, you can connect with professionals in your industry and see what others in your field are talking about. LinkedIn is a great way to drive traffic to your website from professionals like you all over the world. It’s also very useful for generating web traffic from local residents, too.
Follow people related to your industry and start tweeting! People won’t follow a brand new account if it hasn’t tweeted anything yet. Start out by retweeting popular figures in the industry, mix in some tweets about your website with links, and start conversations with other followers. You won’t gain a large following if you simply tweet
Twitter Tip: You can find Twitter users and followers by searching for them on Twellow, We Follow, and other Twitter directories. Twellow is great for hunting down Twitter users by profession, hobby or industry. We Follow is also great for finding Twitter users by industry, and you can even click through related tagged industries and keywords after you run a search within the site. This easily allows you to peruse related fields and find more Twitter followers, faster.
Oh, and did we mention that signing up for both of these sites is free? They are, and you should most definitely sign up for them. Signing up takes all of 30 seconds, and you can then use these sites to get more Twitter followers in your business industry.
Facebook Tip: Pictures and videos rank higher on Facebook’s newsfeed. Posts with pictures and videos in them are also a lot more likely to catch your followers’ eyes. When you upload content to your Facebook page, try to upload pictures and videos with the content as often as you can. More people will pay attention to your posts and potentially visit your website.
a link to the new blog post you just wrote. You need to provide some sort of interesting content that compels web traffic to follow the links to your site. This means keeping up with and updating your niche’s culture on twitter and inserting an appropriate hashtag here and there. If your tweets are interesting, people will click on your links and go to your site.
Build up your Facebook page! There are nearly a billion users of this social network so be sure you are focusing a significant amount of your efforts on Facebook. This is a good place to build your brand with images and cover photos. Give users a call to action and include a link to your site. Don’t just post the blog title or what the post is about - tell the readers why they need to read it at this very instant. Make your updates personable and relatable.
This growing social media network allows you to share images from your website with a helpful description. If other users like it, they can click on it and go to your URL. They can also re-pin
something onto their profile as well. The sharing aspect of this network is immense! Pinterest is
also unique in that most of its content is indexed by Google. Keep this in mind when you are typing
Pinterest Tip: Edit your images to have large text describing the URL within the picture. This boosts its click rate and share rate on Pinterest. It’s also incredibly helpful to update your Pinterest account on a regular basis. Other Pinterest users are more likely to see your pins and share them if you update them periodically. And remember to comment and repin what other users post! This will help you get your brand name noticed, as well as gain you followers and potential website visitors.
Google+ Tip: Google is stretching its reach further and further across the internet’s sphere, so make sure you are well-connected. Having a Google +1 account makes your website look more valid in Google’s eyes, which increase your chances of web users easily being able to find your website through Google search.
up descriptions on your Pinterest board. Keywords you want to rank for on Google should also be in your Pinterest descriptions.
Google+ - Start off by building up your public circles and joining
relevant Google+ Communities. This will increase the number of
people adding you into their own circles as well. You can then share
links on your +1 account from other important web pages, just like
you would on Facebook. Like many other social networking sites,
the more you post the more traffic you get. As a perk, Google+ also syncs up with your other Google accounts automatically. That includes Gmail and YouTube.
Swarm - If you are a business with a physical address, Swarm is a great
place to generate some web traffic. However, there is a bit of a trick to
successfully driving people to your site. You need to add your URL to
the end of your business’s Swarm name. When someone checks into
your business, it gets posted on Facebook or Twitter with your name and a clickable URL. This is a bit sneaky but can be very useful if you are a local business.
Swarm Tip: Give out product discounts through Swarm. People love to get the same great products at a discounted price and won’t be able to resist the urge to spend their discounts on your website. Your customers will get a great deal, and you’ll get more web traffic!
Tumblr - Believe it or not, Tumblr is a great resource for getting that extra boost in traffic.
Excitingly enough, some of the links from Tumblr are to follow, meaning that they can build
your link authority on your website. Not only that, but it is super easy to share content
on Tumblr. Reblogging something will spread your reach even further, providing more
backlinks and more ways to get to your website. If your post or image becomes popular, many people will share it several times down the line, all driving traffic to your site.
CONTENT SHARING WEBSITES
Photo Sharing Websites Tip: Use your own Flickr photos in your blogs posts and cite them as being created by you and available on Flickr. This will entice people who read your blog to investigate the subjects of your other photos, and will likely result in not only social media followers but also increased web traffic as well.
Content sharing websites are pretty much exactly what they sound like: they allow users to publish their own content and share it with others. How is this helpful for driving traffic to your website? Well, when you create your content you can link back to your own website within that content. Then, when you share the content with other people, they will see your links and have the opportunity to click on them. What would make them want to click on your links? Interesting content! This is why fresh ideas and an enthusiastic marketing team are must-haves for directing visitors to your site. Here are some different kinds of content that you can use to drive more traffic to your website.https://winningwp.com/types-of-blog-content-to-drive-more-traffic/
Photo Sharing Websites - Lots of photos sharing sites allow others to download your photos or link to them from their websites. Using this capability, you can add images to sites like Flickr and allow others to use your pictures freely online. Simply require anyone who uses your photos to use an attribution link back to your website. These images will show up in Google’s Image search as well, so be sure to properly tag your photos with keywords you want the
images to rank for.
Examples: Flickr, Shutterfly, Photobucket
Document Sharing Websites Tip: Establish relationships with other document sharers and see if you can encourage them to share your documents with people in their own networks. If you show contacts in your own network that you are interested in their material and are recommending it to your friends, they will likely do the same. As your documents soar around the internet, so too will visitors soar to your website.
Video Sharing Websites Tip: Make sure you always post your recent videos on your social media sites! YouTube videos can function as free, online advertisements in your followers’ Twitter, Facebook and LinkedIn feed. Every time you post a video to your social sites, it gets your brand out there a little more while also bringing in more traffic.
Document Sharing Websites - There are many different document
sharing websites out there that allow you to share presentations,
books, guides or even articles. If you have something of value to
add to one of these sites, you should do so with a link back to your website. These sites are indexed by Google and usually rank pretty high in the search results. Putting your URL within one of these documents will give you consistent traffic as long as the document is worth reading.
Examples: Scribd, Slideshare, DocStoc
Video Sharing Websites - You can generate lots of visitors using Youtube or other video sharing websites. One way to do that involves the use of the video description box. By giving a good description and call to action within your video’s description section, you will receive lots of extra traffic through any of your videos. Make sure you properly describe your video in the title and the description, as videos can come up as search results.
Examples: Youtube, Vimeo, Metacafe
eBook Sharing Websites - As more people turn to their Nooks and Kindles to provide them with reading material, ebooks have become extremely popular. There are several sites that are dedicated to distributing ebooks. Here, you can upload your ebooks at no cost and share with others. If you have an ebook that people will want to read, they will see your brand, links, and name throughout it. This can ultimately cause them to investigate your website, giving you more of that much-needed traffic.
File Sharing Websites Tip: Attach the link to the helpful information in your file sharing folder within your emails about your website. Many people use this as their media kit for potential investors and supporters in order to give them information that doesn’t really fit on the website itself.
Slideshow Sharing Websites Tip: Consider using a site like Slide.ly. Slide.ly is most aesthetically appealing than your basic PowerPoint slideshow. You can upload content and photos straight from your computer, or from your cloud. Slide.ly is great because it’s formatted to look great when you share it on Facebook or Pinterest. And of course, it’s free!
Podcast Sharing Websites - If you have a regular podcast running for your website, you can easily share your latest podcasts using several websites. These sharing sites allow you to give a description or show notes for each podcast. If you post a helpful idea for a podcast, the show notes might post a link to a full article on your own website. People who really liked your podcast can share it via the capabilities on the sharing site as well, getting your name and links out there even more.
Examples: Podbean, iTunes, PodOmatic
File Sharing Websites–If you have a large number of files that you would like to share with others, you can use sites like Dropbox.com to allow readers to have access to them. This could include flyers, images, videos, anything really that could direct someone to your website.
Examples: Dropbox, Google Drive, Box
Slideshow Sharing Websites - Sites like SlideShare allow you to create slideshows on their site and share them across the web. Links are active within the slides, driving more people to your site from every slideshow they view. SlideShare slideshows also come
up in Google searches as well!
BOOST YOUR WEBSITE TRAFFIC USING EMAIL
The third way you can get more traffic to your website is with email marketing.
Email marketing has some of the strongest cases for ROI among online marketing strategies. Here’s how to generate more traffic to your website using email:
CREATE A TRIPWIRE/LEAD MAGNET OFFER
A tripwire or lead magnet offer is an offer your audience can’t refuse.
You want to offer something of value to your audience in exchange for an email address and permission to contact them.
A good lead magnet:
• Solves a specific problem or answers a specific question.
• Provides immediate value.
• Quick to consume (not a 4-week e-course).
• Delivered immediately and automatically.
Once a user opts-in for your lead magnet, you can begin to tell your brand’s story via email.
USE A WELCOME SERIES TO TELL YOUR STORY
A welcome series of emails are automatically delivered to a new subscriber.
It’s great because you can immediately connect with a new prospect while they’re still in a euphoric state from your incredibly valuable lead magnet.
A welcome email series also provides the best platform (other than a live conversation) to introduce your company and value proposition.
Here’s an example of an email welcome series:
• Email 1: Deliver lead magnet and introduction to your brand.
• Email 2: Highlight a specific tip in the lead magnet.
• Email 3: Share content of value from your blog.
• Email 4: Sales offer with a time limit.
• Email 5: Create a survey to find interests.
CONSIDER EMAIL MARKETING AUTOMATION
Email marketing automation is like a welcome series on steroids. Instead of triggering emails only when someone subscribes for the first time, automation triggers emails based on behaviors users take on your website.
Let’s look at some examples to explain:
• Cart Abandonment – a series of emails automatically sent to users who add an item to their shopping cart, but don’t check out.
• Birthdays – automatically send a birthday discount to your customers.
• Refills/Reorders – send emails based on time from purchase to reorder food, beauty,
or any other consumable product.
• Interest – send emails to subscribers based on products or blog posts they view or based on the interest they’ve shown via survey responses.
• Re-engagement – send emails to users who haven’t visited your website in a while.
• Survey – create segments of subscribers based on survey responses.
Try an email marketing automation like Drip. It offers the best balance of simplicity and features. You can do all of the use cases listed above and more.
Another automation tool is MailChimp. It’s an excellent email service provider as well. Although it cannot do all of the automation described above, it’s user-friendly and helps familiarize you with basic automation.
DEVELOP A PUBLISHING CALENDAR
As with blog content, we recommend creating a publishing calendar for email. An email publishing calendar will help you:
• Send emails consistently
• Strategically time emails
• Coordinate email with blog content or special offers
• Coordinate email with social media
• Save you time to focus on priorities
USE REFERRALS TO GET MORE WEBSITE TRAFFIC
Referral traffic is any click from another website to a page on your website (that’s not from organic search or social media).
Referral links are commonly called “backlinks,” and they are an important factor in Google search rankings.
WRITE GUEST POSTS
Guest posting is another great method to gain referral traffic.
A guest post is a blog post that you write for someone else’s website. As part of your content, you include links to your website.
As a result, you increase your brand’s awareness and expand your audience.
Find opportunities to a guest post by searching on Google for something like, “guest post [your industry],” and look for trustworthy sites that openly accept guest posts.
CONNECT WITH INFLUENCERS
Influencers are maybe the fastest free way to explode traffic numbers for your site. It’s a long- term, time-intensive effort, though.
The idea is to create a lasting relationship with people who hold influence in your industry. Here are some ways to build those relationships:
• Follow on all social media platforms
• Subscribe to their email list
• Share their content
• Tag them in your content
• Engage in conversation on their posts
You may find they follow you back and even share your content without you needing to ask. However, when the time is right, i.e. a natural opportunity presents itself, you can engage them directly via email or a direct message.
Let’s say you use a quote from them or credit them with a concept you write about on your blog. Send the influencers a message and ask them to review for accuracy. Often times, you’ll get a response and they’ll share your content as a way of thanking you for the exposure.
BUILD RELATIONSHIPS WITH CONTENT CREATORS
Similar to the industry influencers, you can build relationships with other content creators in your industry. Your goal with content creators is to secure guest posts, cross promotions, backlinks, or other marketing opportunities.
PR AND FREE MEDIA
Appeal to local or regional media outlets for free media coverage. Media loves human interest stories, so playoff that as it relates to your business. Maybe you helped a customer make a dramatic life change or played a role in keeping jobs in your city.
Try these tactics:
• Follow the media’s social media profiles to see what stories they cover
• Follow reporter(s) who cover stories related to your business
• Comment and share on stories as it makes sense
• Pitch to the media outlet or reporter directly using a press release
When you get your story covered, media outlets will often link to your website on the online article.
There are unlimited ways to get referral links to your site. Try some different ones (we have more listed here) to see what works in your industry.
PAID SEARCH AND SOCIAL MEDIA
All of the above strategies are 100% proven to work. However, most take months before you’ll see a noticeable impact on your website traffic.
The short-term answer is to gain traffic through paid search.
Paid ads on Facebook and Google have proven to give our clients an immediate, profitable boost in traffic, leads, and sales.
Here’s why we love paid traffic as a solution to boosting website traffic, fast:
• It’s immediate – paid ads start running in a matter of minutes and will show results in
a matter of days, instead of months.
• You only pay for clicks – unlike traditional advertising, you only pay for clicks with online ads. You don’t have to pay unless you get traffic to your site.
• Incredible targeting – online ads let you target your ideal customer with incredible accuracy based on search terms, interests, demographics, and buying behavior.
• You can measure ROI – tie your ad campaigns to ROI using conversion metrics and goal values so you know your return on ad spend.
How To Get More Traffic To Your Website - How To Promote Your Website And Increase Traffic!
More website traffic is the goal of any online marketer (and more leads, sales, etc. by extension). This guide has consolidated the best strategies from our years of client experience.
So, when revisiting your tactics to increase website traffic, keep these 4 areas in mind:
• Organic Search • Email Marketing
• Social Media • Referral Links