What Are Your Goals?

At one point in your life, you’re going to have a job interview where someone asks you about your plans for the future.



When someone’s asking about your goals, what they’re really trying to figure out are two main things:

First, your motivations for applying for the job you’re currently interviewing for.

And second, your ability to plan for the future — or just how forward-thinking you are in general.

Here are some things to keep in mind when you start trying to answer this question:

  • If you have very specific goals, impress the hiring manager by describing them in as concrete terms as you can. Talk about how long you plan to spend in each position and your specific plans for moving on up to each next level.

  • Privilege the narrative you’re selling as much as possible. The best long term goals are basically stories that you hope to make come true through careful planning and hard work.

  • Wherever possible, also try to focus on the value you’ll be adding to the company. It’s important to mention what you’ll be getting out of the deal, but ultimately, the hiring manager is going to be considering you based on the value they think you can bring to their company.

  • If you’re not sure about precisely what you’re looking for out of your career, try talking about the kind of company you’d like to work for. It helps to do your homework on the company you’re applying to in the first place so you can make sure that the company you’re describing applies to them, but if you do your homework, you shouldn’t need to lie here.

How often have you sat down to establish a list of career goals only to find out later that they were about as (un)realistic as your New Year’s resolutions? You wanted to have a six-figure salary by the fifth year into your career. You wanted a corner office. Maybe you even thought it would be possible to increase sales by 20 percent without taking a good look at the economy during that period

A Complete Guide to Goal Setting



Most goals define positive outcomes that you want your business to achieve, but sometimes you also want to set goals to avoid pitfalls and to eliminate a few weaknesses. To help develop goals that cover all the bases, use the acronym ACES as you tick through the following key questions:
  • Achieve: What do you want to attain in the future?
  • Conserve: What do you want to hang on to?
  • Eliminate: What do you want to get rid of?
  • Steer clear: What do you want to avoid?



Select the five goals that you think are absolute, positively essential to your business success. After you decide on your list, fine-tune each goal, using these guidelines:
  • Keep each goal clear and simple.
  • Be specific.
  • Be realistic.
  • Don’t be afraid to push yourself and think big.
  • Make sure that your goals are in sync with your mission.

What is your primary career goal?

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